Advertising
These spec campaigns showcase my creative thinking.
Outpost Campaign
These Outpost spec ads were for the final competition of Milwaukee Portfolio School class. I realized in my research that Outpost thought globally by thinking locally and what's more local than the farm physically in your natural foods store?
For the guerilla, Outpost would have people dressed up as farmers handing out apples near parks and streets in the city of Milwaukee during lunch time. A sign that says, “Outpost Natural Foods, Try our apples from local farmers for free!” would be nearby the “Farmers” who would hand out an apple per person. The apple would have a sticker with Outpost’s logo, where the apple is from, and a QR code leading the person to the Outpost website.
I took the photographs in the smaller Outpost in Wauwatosa, WI and added in the subtle farm images in Photoshop. My copy in the ads was simple and to the point and I incorporated the brown bag background since Outpost used brown bags in their websites and they also stress using a brown bag in the store.
This ad campaign won best in show by the professional judges that came to my portfolio class to judge the contest.
Jägermeister
The campaign would be made to heighten the visibility of Jägermeister the german herbal liquor.
Jägermeister was named after the original distiller Curt Mast who was an enthusiastic hunter. Not to mention that Jägermeister means Hunting Master in German. The logo of Jägermeister also reflects this image by incorporating a deer and the symbol of the cross above the deer. This represents the image that two hunter Saints saw as an image when they converted to the Catholic faith.
Going with this rich history that Jägermeister had for hunting, both in name and with company history. I developed the slogan “What are you hunting?” This slogan not only incorporates the hunting image that Jägermeister has developed but also can be used as play on words. What are you hunting? Are you a guy looking for a girl at the bar? The ads would be targeted towards mainly men at the 21-30-age range. Ads would be trying to draw the reader’s attention. Using the images as a way to evoke curiosity. The main goal again is to heighten visibility and recognition of the product.
IPIC THEATER BILLBOARDs
iPic Theater’s speculative campaign was designed with the concept that I had to make billboard ads that advertised the many dating options for adults who are 30-45 who don’t have time to go to more than one place to enjoy a date, or a night out. iPic in the Milwaukee, Wisconsin area has dining, bowling, and movie theaters at their locations. With iPic's target primary market being people who go on dates, and their second target market being families.
The goal of the campaign was reach the adults who wanted to go out on a date, to pick iPic Theaters as their event for the evening. I picked colors that went with iPic’s logo, website colors to match their branding, while also making imagery that matched the ideas of iPic campaign. This campaign would bet considered a more copy heavy campaign with quick easy to understand visuals.
INDULGENCE PRINT ADS
The Indulgence speculative ads had the goal of creating a print ad campaign that had 3 legs that would create interest to the product. After researching Indulgence from their website and trying a few of their chocolates I decided to go with the approach of their unique tastes in taking other foods and making them into chocolates, sometimes they would be unique like a Jalapeno Pepper as a chocolate. I thought of visuals that would exaggerate this point and uniqueness with the chocolates.
