iPic Theater’s speculative campaign was designed with the concept that I had to make billboard ads that advertised the many dating options for adults who are 30-45 who don’t have time to go to more than one place to enjoy a date, or a night out. iPic in the Milwaukee, Wisconsin area has dining, bowling, and movie theaters at their locations. With iPic's target primary market being people who  go on dates, and their second target market being families.

The goal of the campaign was reach the adults who wanted to go out on a date, to pick iPic Theaters as their event for the evening. I picked colors that went with iPic’s logo, website colors to match their branding, while also making imagery that matched the ideas of iPic campaign. This campaign would bet considered a more copy heavy campaign with quick easy to understand visuals.